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Research papers

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way
Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo
Company: Philips International
September 22, 2009
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Citation

Moskowitz, Gofman and Bevolo (2009a, September 22). Sustainability, higher margin opportunities & economic crises. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sustainability-higher-margin-opportunities-economic-crises


Research papers

Putting fragrance in perspective

Given the lack of knowledge about the relative importance of fragrance vs. other sensory inputs for business situations, this paper measures the expected 'economic' (i.e. pricing) performance of different ideas about fragrance in hotels vs. ideas...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Howard R. Moskowitz, Rieko Shofu, Marco Bevolo, David Moskowitz
Company: Moskowitz Jacobs Inc.
June 26, 2009
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Citation

Moskowitz, Shofu, Bevolo and Moskowitz (2009a, June 26). Putting fragrance in perspective. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/putting-fragrance-in-perspective


Research papers

Towards the evolutions and revolutions in future research

This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different...

Catalogue: Brandmatters 2006
Authors: Marco Bevolo, Nick Price
Company: Philips International
February 8, 2006
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Citation

Bevolo and Price (2006a, February 08). Towards the evolutions and revolutions in future research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-the-evolutions-and-revolutions-in-future-research